How people compare mobile products

[mikemansell]

Using Google Insights I recently began looking at the search terms that people use when looking for mobile phones. I found a number of things that show how people have compared mobile phones over time, and the products that they compare. With the success of the iPhone, I used it as the base of sorts and looked at the devices (BlackBerry, Android, Windows Phone) that people compared to the iPhone.

Needless to say, I was really surprised at the number of people who compared the BlackBerry and iPhone devices, and think that it really speaks for itself that people have more recently fallen away from using the comparison. Does this show that the BlackBerry has lost relevance to everyday consumers?

I also thought it would be interesting to see what features people looked for when looking for a phone. Using the "best phone for x" queries, I found that the importance of texting, camera, and video have more or less stayed the same over the last few years. But unsurprisingly, the importance of mobile apps seems to have jumped a lot starting in mid/late 2009.

What do you think this means?