DIGITAL MARKETING FOR REAL ESTATE DEVELOPMENTS BETS ON NETWORKS


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In 2015, the money invested in content for social networks in digital marketing campaigns for real estate developments will increase by 90 percent worldwide.

Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like www.skymarketing.com.pk/islamabad/capital-smart-city/.

Networks are one of the most important cogs in a digital marketing strategy for real estate, since they provide multiple advantages to the real estate developments that use them.

A positive relationship that real estate companies are aware of and verify, in view of the bet that this type of companies are carrying out with respect to these platforms.

It is a bet that has the prospect of continuing in the long term, in view of the results of a recent analysis carried out by eMarketer, one of the most important online market research firms.

The research reveals that the global investment in social media within marketing to promote real estate developments throughout 2015 is expected to be close to 900 million dollars, 90% more than what was invested in this strategy in 2014.

In parallel, this study manages that in 2017 the commitment to the real estate industry with respect to networks will only increase, since it is expected that investment in this type of tools will be close to 1.3 billion dollars , 47% more than the estimated amount for this year.

But...

  • Do all regions of the world behave in the same way?

  • Are social networks platforms that affect the different companies that interact in the world equally?

Report data reveals significant differences

And it is that the companies that are part of the most traditional economies are the ones that bet the most on the networks when trying to achieve their objectives in the online environment.

Hence, the advertising investment in this game is higher in these places.

This is the example of North America, which currently accounts for the largest amount of investors, with more than 600 million dollars of investment in social media , followed by the Asia Pacific region (240 million) and Western Europe (60 million) .

The hegemonic trend will continue in the future, because according to eMarketer in 2017 the United States, Canada and Mexico will accumulate 70 percent of the investment in social media for this industry.

THE WEIGHT OF NETWORKS IN
INVESTMENT IN DIGITAL MARKETING

According to eMarketer, the weight of social networks in the total investment in online marketing is verifiable.

Thus, at a global level, this item will represent 14% of total company spending. 

In 2016 it will go up an additional point, up to 19%, and in 2017 another point, up to 20% of the total.

Thus, again the more traditional powers will be those that bet more on the networks and this item represents a higher percentage with respect to the total investment made by their companies in online marketing.

In fact, the United States, Canada and Mexico will maintain an investment index in these tools of 29% of total investment in 2015, a figure that will rise to 37% in 2016 and will add two additional points in 2017, to 39 % of total investment in digital advertising.

Within Mexico, DF real estate developments are the ones that most multiplied their investment in digital marketing.

Resources 

THE 5 BEST APPS FOR REAL ESTATE AGENTS. PART 1

Secure the future of your estate in the month of the will

Healthy Personal Finance for Mothers of Young Children

Neighborhoods better connected by public transport in Mexico City

How to attract real estate clients? Avoid this one mistake

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