Facebook Tackles Potent Click Fraud Scam

[Peaches]

Facebook tackles potent click fraud scam

Disgruntled advertisers turn anti-social

By John Leyde

Facebook is investigating reports that advertisers on the social networking site have been left well out of pocket as a result of click fraud.

Networks of compromised PCs are often used to click on banner ads, generating income for unscrupulous affiliates at the expense of online advertisers, who effectively wind up paying for a bot to visit their sites. Such visits, of course, never result in any purchases.

The issue has affected pay-per-click schemes such as Google Adsense for years, despite the best efforts of Google and others to crack down on the problem.

Facebook offers pay-per-click advertising to small self-serve advertisers, who have begun complaining of a ramp-up in click fraud on an even greater scale. An online forum at WickedFire is littered with complaints, many alleging that Facebook is charging for clicks in excess of those recorded by server logs, Techcrunch reports.

The complaints strongly suggest the problem is worse than even income-sapping visits from bots - advertisers are getting billed for visits that never happened.

In response, Facebook acknowledged a potential problem with suspicious clicks and promised to reimburse advertisers for any losses. It said it was in the process of rolling out anti-fraud measures, designed to thwart the fraud."

story - the register http://www.theregister.co.uk/2009/06/22/fa...ok_click_fraud/