Peaches Posted March 17, 2009 Report Share Posted March 17, 2009 Google inspires behavioral ad-zapping Firefox add-on Cookie-filled TACO By Cade Metz in San Francisco 16th March 2009 20:47 GMT Last week, when Google rolled out its new interest-based advertising behavioral ad targeting operation, it enveloped the world's web surfers in the sort of cookie conundrum we've come to expect from these privacy-hedging ad schemes. Across YouTube and countless third party sites in its AdSense advertising network, Google is now targeting ads according to your personal browsing history. Yes, you can opt-out. But it's a cookie-based opt-out. You'll have to set cookies on every machine and every browser you use. And if you're someone who regularly flushes your cookies for privacy reasons, you'll soon opt yourself back in. RegAd('mpu1', 'reg.music_media.4159/front', 'pos=top;sz=336x280', VCs); To its credit, Google also offers IE and Firefox plug-ins that maintain your opt-out even when cookies are cleared. But what about all the those other behavioral ad schemes serving up an identical cookie conundrum? There's still Microsoft, Yahoo!, AOL, ValueClick, Akamai, Nielsen - and the list goes on. And on. The register for full article - http://www.theregister.co.uk/2009/03/16/taco_add/ Quote Link to post Share on other sites
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