OTT is the perfect extension of traditional advertising


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OTT is the perfect extension of traditional advertising refers to advertisements delivered through streaming platforms accessed via internet-enabled devices. Unlike traditional TV, OTT allows users to watch content on-demand, giving advertisers the unique ability to target audiences with pinpoint accuracy. Platforms like Netflix, Hulu, and YouTube have revolutionized the way consumers interact with media, making OTT a key player in the advertising ecosystem.

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