Hi! This is a very good question, and it's important to understand that choosing colors and fonts for a logo can really affect how it is perceived. When I work on designing logos, I always start by designing iconic logos - that is, understanding what emotion or message the logo should convey. For example, for medical-related logos, blue or green hues are often used, as these colors are associated with purity and trust. Whereas for more creative or technological brands, you can opt for bright or unconventional combinations to stand out. It's important to remember that the font should be readabl