Google Plugs Your Surf History Into Ad Money Machine


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Google plugs your surf history into ad money machine

Wades into interest-based ads behavioral targeting

By Cade Metz in San Francisco

11th March 2009 18:47 GMT

Google has unleashed a new behavioral ad targeting scheme onto YouTube and partner sites in its AdSense advertising network - though it has carefully avoided the term behavioral ad targeting. Google prefers "interest-based advertising."

Whatever you call it, YouTube and AdSense sites are now showing ads to websurfers based on the (many) pages they've perused in the past. "We think we can make online advertising even more relevant and useful by using additional information about the websites people visit," Google VP Susan Wojcicki wrote this morning in a blog post entitled "Making ads more interesting."

RegAd('mpu1', 'reg.music_media.4159/front', 'pos=top;sz=336x280', VCs); "Today, we are launching 'interest-based' advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest - say sports, gardening, cars, pets - with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads."

The Register - http://www.theregister.co.uk/2009/03/11/go...al_advertising/

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